The company behind Punta Fuego has partnered with AccorHotels to bring the group’s midscale brand Novotel to the unspoilt beaches of Calatagan in Batangas.

The property, which will be called Novotel Calatagan Beach Resort, will stand 9 storeys tall with 342 rooms, some of which will be sold under a condotel type model, says Landco in a press release.

It’s not the first international hotel brand in Batangas, though; American brand Microtel has already been in Sto. Tomas, Batangas for quite a while. But the entry of a giant like AccorHotels shows strong confidence by global hotel groups to go to emerging destinations outside the traditional ones like Boracay and Cebu. (AccorHotels is also slated to bring its Mercure brand to Dumaguete).

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The resort’s nautical-inspired cruise ship architectural concept was designed by Pomeroy Studio, a Singapore-based urbanism, architecture, design and research firm, according to Landco. Pomeroy was hired to pursue a “sustainable environment agenda” for the resort; the resort will apply for LEED Silver certification.

“Novotel is excited to collaborate with Landco as we develop the Novotel Calatagan Beach Resort in the Philippines. We are grateful for the trust that they have in our hotel management expertise. Upon completion, this beautiful seaside community will be a top-notch destination that makes the perfect venue for business, MICE and leisure,” says Venessa Koo, Vice President of Development for AccorHotels, Upper Southeast and Northeast Asia in a statement.

AccorHotels is the group behind Sofitel, Novotel, Mercure, M Gallery, and a range of other brands, with Fairmont and Raffles joining recently.

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