After reporting three weeks ago the 46% rise in Filipino arrivals in Japan, we discovered another destination that’s enjoying substantial growth in Filipino outbound visitors.
Australia recorded 19% increase in 2015 to about 90,000 Filipinos, reveals Tourism Australia to Workalife last week.
Unsurprisingly, Australia is included in the Top 10 country destinations of our recent millennial travel survey.
The Land Down Under has seen an increase in flights with the Philippines; Philippine Airlines now flies to five Australian cities while Cebu Pacific introduced Manila-Sydney in 2014 with plans to add Melbourne within the year.
Photos courtesy of Tourism Australia
While Australia is known for its natural landscapes (Great Barrier Reef, Ayers Rock, etc.) and has pushed for “aboriginal tourism” in coastal and outback tours, it is also emerging as a culinary destination.
In the Philippines, Australia is known for its wine, specialty coffee, and beef.
Tourists are spending more for food and wine in Australia. A recent government study revealed food and wine spending by international travelers rose by 21.1% over the past two years, and that is thanks to the strong food campaign called Restaurant Australia that managed to inspire over 1,400 articles about Australian cuisine, read by 400 million viewers.
In fact, one of the world’s best chefs, René Redzepi of the famous Noma Copenhagen restaurant, is cooking now in Sydney until April. He brought his team to Australia for a 10-week pop-up (Noma Australia) that features local ingredients like crocodile fat and wattleseed.
Ready to get a taste of the Land Down Under?